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In the retail environment, FreshLoc tracks and improves quality, safety and maintenance operations:
Deliver a fresher product to customers:
  • Reduce or eliminate product loss 
  • Extend operating equipment lifecycles – provides predictive maintenance
  • Make better use of personnel - eliminates time wasted on manual logging
Reduce operating costs:
  • Reduce or eliminate product loss 
  • Extend operating equipment lifecycles – provides predictive maintenance
  • Make better use of personnel - eliminates time wasted on manual logging
Avoid food safety challenges:
  • Health violations / fines
  • Negative press
  • Harm to a consumer
  • Litigation
Attract new customers with a superior quality claim
For in-transit applications, other benefits are achieved:
Improve delivery time
Reduce operating costs:
  • Diesel fuel consumption 
  • Reefer maintenance
  • Driver pay / personnel costs
  • Logger time and expense
  • Faster supply chain velocity / throughput
Reduce loss / product damage associated with trailers used for temporary storage


FreshLoc can impact both ‘top-line’ sales and ‘bottom-line’ operating expenses. Independent research shows FreshLoc can be used to drive store traffic. With consumers differentiating brands on the basis of perceived freshness of products, FreshLoc provides a unique claim and a reason for customers to choose one brand over others. Research results showed a statistically significant interest in trying a store with a FreshLoc system.

A 10% reduction in shrink increases profits by + 22% (Source: 1999 The National Supermarket Research Group). FreshLoc is proven to extend shelf life and reduce lost items from equipment failure (ask about FreshLoc case studies). 

Personnel training is minimized because FreshLoc is simple and intuitive to use. It reduces the number of 
tasks required in a given store. 

Hard-wiring an average store costs $50,000 or more for wiring alone (no sensors). FreshLoc’s wireless feature saves time and money while permitting flexible store layout. 

FreshLoc improves equipment maintenance cycles and reduces operating costs. For fleet managers, fuel cost savings is realized through better measurement of equipment performance.

For risk managers, liability premiums may be reduced as well as cash reserves.

FreshLoc has worked closely with grocers who have faced major health code fines. The FreshLoc system has provided effective support in legal situations as well as health inspections..







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